branding

Since the day were born and as important as Coca Cola and Apple or American Eagle.

Your brand is more powerful than anything you think you  know.

Since childhood we have been branding ourselves as the ‘angry’, ‘crying’, ‘worried’, ‘rich and famous’, ‘glamorous’, ‘important’, ‘big’, ‘small’, ‘wealth’, ‘healthy’ people we are today.

What is your brand? Your personality.

Sex appeal sells, but thats not what we’re talking about. Sex appeal is a brand, but so is Coca Coal.  Since last year Social Media has been replaced as the #1 activity on the Internet [it bumped down Porn to #2].

“Be different. Assume formlessness:  by taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes” [via Robert Greene].