10% Principle
10% Principles by Richardson & Fusco: Competence attracts but enthusiasm ignites? sales person at a shirts store, selling you shirts, you interrupt him from a conversation with another salespersons. he might kjnow all the shirts and all the details, and is competent about the sale, but his enthusiasm and body language in the customer, and conversation didn’t communicate much enthusiasm or friendliness. Contagious enthusiasm for... Read More



